Ski Town Dreams, a modern luxury slopeside retreat nestled in Steamboat Springs, Colorado, required a logo that encapsulated its upscale ambiance and mountainous setting. Researching similar ski resort brands and delving into the history of Steamboat Springs provided insights for crafting a logo that would stand out while staying true to the location. Multiple sketches were created to capture the essence of Ski Town Dreams, ensuring the logo was modular for future branding needs. The result was a modern luxe logo that perfectly aligned with the client's vision with minimal revisions. What's distinctive about the logo mark is its combination of a mountain and a lowercase cursive 's', symbolizing the property's location and name, respectively. Notably, the logo received recognition as a Graphic Design USA award winner for 2022.